Zeekr MIX - Foil pattern development
Working as a senior CMF designer, responsible for deco areas and print developments.
Photos: Zeekr. All Rights Reserved
Company
Zeekr – Gothenburg, Sweden
Role
Senior CMF Specialist
YEAR
2022
For this family vehicle we wanted to create a warm and cozy feeling, focusing on bage tones and round curves.
We had a very short timeline for the foil pattern development, so we decided to design it in-house. I was in charge of this development and designed the pattern in photoshop.
We wanted to create something that looked a little bit like wood, but we did not want a fake wood pattern. Since we new it was going to be a foil, we wanted to crate something more abstract instead of copying something from nature.