Company

Zeekr – Gothenburg, Sweden

Role

Senior CMF Specialist

YEAR

2022

For this family vehicle we wanted to create a warm and cozy feeling, focusing on bage tones and round curves.

We had a very short timeline for the foil pattern development, so we decided to design it in-house. I was in charge of this development and designed the pattern in photoshop.

We wanted to create something that looked a little bit like wood, but we did not want a fake wood pattern. Since we new it was going to be a foil, we wanted to crate something more abstract instead of copying something from nature.